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Chelsea unveil their new Three-sponsored home hit

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01 Jul 2020
Chelsea has revealed their new Three-sponsored home kit which they will wear for the first time at West Ham tonight after their old deal with Yokohama Tyres expired last night.

The new Chelsea’s home kits mark the beginning of the club’s partnership with telecommunications company Three as the Blues relationship with Yokohama Tyres came to an end on Tuesday. As such, the fresh kit will be worn for the rest of the 2019/20 campaign.

The traditional blue jersey shirt is “garnished with bespoke flourishes” including the trim monogrammed with “CFC” and it is inspired by “West London’s long association with master tailor and their exquisite craftsmanship”.

The new gear, by manufacturer Nike, is made with 100% recycled polyester fabric, made up of recycled plastic bottles.

The fresh kit brings “a touch of Savile Row to Stamford Bridge” and has the phrase “The Pride of London” embossed into it, is available for purchase in the online stores from 9th July as Three has offered everyone the chance to digitally “try on” the home shirt hours after its official unveiling.

“The kit is really, really smart-very Chelsea”. Said Tammy Abraham, the Blues striker.

“You can see the story behind the kit with how it looks and all the little touches that remind you of a good suit. I think we will certainly be the best dressed team next season”.

Fran Kirby, whose goals led the Blues to the WSL title this season expressed his excitement too. He said, “I’m really excited to be wearing this kit when we take the pitch again for the 2020/21 season”.

“Winning the WSL was an incredible moment for the club and we’ll be proud to be wearing the new kit as champions next season”.

Chelsea fans’ reactions.

Fans on social media had mixed reactions with Chelsea supporters generally praising the kit. Others seemingly put off the size of the “3” adorned onto the shirt front.

One football fan commented on Twitter, “Big fan of it”. A Chelsea fan on the other hand wrote, “Looks like pyjamas and the 3 look hideous would rather of seen three written on it. Nike is lazy charge so much for new shirts but put very little effort into the designs and most look awful”.

Chelsea will wear their new kit in the evening as they look to consolidate their place behind Leicester in third and two points ahead Manchester United and Wolves behind them.

As well, the new kit marks the start of Timo Werner and Hakim Ziyech’s Chelsea career as they officially join the club.



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